Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • My Five #425

    In this week’s My Five, the Aussie tech giants war rages on (Google backs down, Facebook doesn’t) meanwhile Trustpilot leads the battle against fake reviews.

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  • Guide to Google Organic SERPs 2021

    Google’s search engine results page (SERPs) have changed a lot over the years. As of 2021, these are the main Google organic SERPs you’re likely to see, and why.

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  • My Five #424

    A light hearted My Five this week exploring the funnier side of the internet. Technology fails and unbridled joy. The perfect tonic for these troubled times.

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  • How ‘People Also Ask’ (PAA) can be used to monitor reputation

    People Also Ask is an important part of Google SERPs. We take a look at how companies can use People Also Ask to monitor their reputation.

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  • My Five #423

    Bing’s making moves down under, Google Ads are changing, and a Lancashire farmer is kidding around on Zoom – all in this week’s My Five.

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  • D is for Delightful

    Yesterday was officially groundhog day. Are we finally out of the rut and are there justifiable grounds for optimism in 2021?

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  • My Five #422

    Twitter takes a stance against misinformation, GameStop sees a resurgence and a panda makes a new chilly friend – all in this week’s My Five!

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  • What Wikipedia can teach us about internal linking

    As Wikipedia turns 20, we take a look at what SEOs can learn from the online encyclopaedia when it comes to internal linking, from structure, to anchor text.

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  • My Five #421

    Privacy squabbles continue, Google flexes its power, and the internet falls in love with a pair of recycled mittens in this week’s My Five.

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  • What’s the difference between owned, earned and paid media?

    In a digital world the lines between owned, earned and paid media can be blurred. We take a look at the differences between these key marketing channels.

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  • My Five #420

    The second week of 2021 turned out to be a riot, didn’t it? Find out why Parler and Facebook are on the naughty step as a result.

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  • Are podcasts good for SEO?

    Is taking part in a podcast beneficial for SEO? We take a look at everything you need to know about podcasts and their SEO benefits.

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