Digital Marketing Blog

If you aren’t already looking at ways to reach your target audience via mobile devices, now’s the time to do so.

Spoiler alert: you won’t find any relationship advice here. But stick around for some solid pros and cons on giving an exclusive to a journalist.

Social media is a crucial part of a brand’s PR and marketing strategy – but why are so many still treating it as a vanity exercise? 

LinkedIn newsletters are great for connecting and engaging with your audience. Here’s a rundown of the latest updates to the LinkedIn newsletter feature.

Understanding seasonality in search traffic can help you plan strategically for your business. Here’s how to get to grips with MoM and YoY traffic.

Google Ads has started introducing ‘Automatically Created Assets’, yet another feature literally nobody asked for. Opt in at your peril.

Brainstorming techniques to get your creative juices flowing and take your marketing campaign to the next level.

New research reveals how different generations use social media as a search engine. How should brands adapt their digital strategies to align with this trend?

Was the leak the ‘biggest event in SEO history’ or (another) storm in a teacup? What did we learn from the hysteria?

Find out why GA4 is likely undercounting your returning visitors, and why there is no ‘ideal’ split between new and reurning users.

Tailoring your content to reach the right people with the right message.

A company blog is a valuable tool, but regular content is key. Here’s how to pick the best topics for your blog, with some blog post examples.