Digital Marketing Blog

Hooray! Integration of AdSense and Analytics is available to all for better insight into traffic and user behaviour. Link your accounts now

Under development at Google Labs: Similar Images for speedy, refined image search and Google News Timeline organises stories chronologically

The UK Search Engine Marketing Benchmark Report from Econsultancy reveals that organic search or SEO budget is set to increase next year.

Using data from their own data to evaluate the cost per acquisition in both networks, find out if Google’s content Network is cost-effective

Google AdWords has updated its conversion metrics to report one conversion per click and the amount of conversions per click – Hooray!

Changes in the Gmail App for iPhone and Android make for much easier navigation and the floaty bar makes admin a breeze. Find out more.

Google shows local results for non-local search terms. Will small local businesses now have the opportunity for greater exposure in search?

Overall online ad spend had risen by 17% to £3.35 billion in 2008 according to Interactive Advertising Bureau (IAB) & PricewaterhouseCoopers.

What’s new for the “new and improved” Google Insights? Using the greater search options and helpful search categories to discover more.

Google AdWords’ new interface makes altering bids, changing settings, seeing trends and comparing the keyword performance that much easier.

New Media isn’t new anymore, but the energy at Econsultancy’s digital ski trip shows there is PLENTY of enthusiasm for digital marketing.

Google SERPs: Updates to Related Searches and Enriched Snippets are now longer for long tailed searches. Better context and user experience.