Digital Marketing Blog

Google has finally launched an AdWords app for iOS mobile devices, making it easy for AdWords users to check campaign performance and pause campaigns on the go. Read my review here…

An internet blackout, emojinal confusion and a lesson in friendship – all in this week’s My Five.

Use these tips to help build meaningful connections with influential bloggers and journalists, and you’ll reap the benefits well into the future.

The HoA series “Elevenses” looks at the trends from the past few years around St. Valentine’s Day and how you can best prepare for seasonal dips and peaks.

Lessons learnt in this week’s My Five: Friendship is magic and so is licensing; Trolls prefer GIFs over cola; dating is bullsh*t but also hilarious.

A very helpful infographic to explain how Google Search works in 2016. It’s not about magic, it’s about the user, the content and the penalty zoo.

Investing in a new website can be costly, so it’s important to consider whether giving your site a facelift will be beneficial for your business and your users.

Is there any real value in automated SEO reports? An example from Moz.com would suggest that their page scores have very little bearing on SERPs.

See what caught my eye this week in this week’s MyFive; Dog Twins, Hip Policeman, Shirtless Shamer and more.

The HoA series “Elevenses” looks at Google’s newest method for integrating mobile into your strategy and reporting: Cross Device Conversion Reporting.

Are these fluctuations the beginning of a Penguin update from Google? Alex explores the social media chatter around the latest could-be algorithm update.

Mysterious updates, snooping, and sad times as two great men with distinctive voices say goodbye to planet Earth. It’s all in this week’s My Five.