Author: Joe Friedlein

Joe Friedlein
RAF scholar, PwC accountant, web 1.0 veteran – I have been there, got the T-shirt and am now the office’s resident geriatric. Having been involved with the web since the days of ‘new media’, I fell in love with search & founded Browser Media in 2005. Outside work, I love being in the big outdoors (ideally Pembrokeshire) with the dog.

  • The Secret to Google’s Algorithm

    How do you rank well on Google? A new resource tells us everything you need to know to dominate the SERPs.

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    Joe Friedlein

  • Is link building dead?

    R.I.P. link building! Or not? What did Google’s John Mueller actually announce about link building at the recent Brighton SEO conference?

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    Joe Friedlein

  • Why has my Google ranking dropped?

    Google releases an update that targets AI content spam. What does it mean and should you *really* obsess over algorithm updates?

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    Joe Friedlein

  • R.I.P. Google Data Studio

    Don’t worry, it is not as bad as it sounds. Google announces the rebrand of Data Studio as part of the unification of its business intelligence tools.

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    Joe Friedlein

  • Further improvements to Google Search Console

    Google Search Console’s new https report will help diagnose potential https traps that you have accidentally stumbled into.

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    Joe Friedlein

  • Structured Data – Pros and Cons

    Google announces enhancements to editorial product review pages with ‘pros and cons’ markup. Just a shame about the basic features of a cheese knife.

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    Joe Friedlein

  • Data visualisation and the weather

    The Brits are obsessed with the weather. I am obsessed with data visualisation. I explore how these two worlds can collide and why heatmaps cannot always be trusted.

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    Joe Friedlein

  • How to impress in a marketing agency interview

    An interview is a two way exchange and should be fun. What does it take to impress at an interview at a marketing agency?

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    Joe Friedlein

  • My Five #485

    They think it is all over…. It is now! Farewell dear friends. Adieu. Au Revoir. Auf Wiedersehen. Announcing the end of an era.

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    Joe Friedlein

  • All hail the free speech absolutist?

    What will the Muskification of Twitter actually mean? Why is there such a reaction against the spectre of the return of freedom of speech?

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    Joe Friedlein

  • My Five #480

    Some new featured snippets, a plea / warning from Instagram but also a lot of focus on who we can trust online in this week’s My Five.

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    Joe Friedlein

  • Is it time to get to grips with GA4?

    Why do I break out in a cold sweat whenever I think about GA4? The news is bad. Very bad.

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    Joe Friedlein