Author: Joe Friedlein

Joe Friedlein
RAF scholar, PwC accountant, web 1.0 veteran – I have been there, got the T-shirt and am now the office’s resident geriatric. Having been involved with the web since the days of ‘new media’, I fell in love with search & founded Browser Media in 2005. Outside work, I love being in the big outdoors (ideally Pembrokeshire) with the dog.

  • Search market share remains constant in January

    comScore report into search engine market share in January shows that Google is still way out in the lead. Even if Microsoft does buy Yahoo! there will be a lot of ground to make up.

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    Joe Friedlein

  • Google expands AdSense online video ad programme

    Google launches adsense video ads. Beta programme now available to adsense publishers.

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    Joe Friedlein

  • Microsoft will not increase its bid for Yahoo

    Microsoft refuses to increase bid for Yahoo! Bill Gates urges the Yahoo! board to have a long hard look at the offer.

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    Joe Friedlein

  • Online advertising grows, Google’s share drops

    Google’s market share drops for the first time in two years, but it remains the dominant force in US online marketing.

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    Joe Friedlein

  • Yahoo set to reject Microsoft offer

    Yahoo! say no to Microsoft offer. Yahoo! decide that the bid from the US giant undervalues the company and reject the approach. What next in the battle against Google?

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    Joe Friedlein

  • Click fraud rises by 15% in 2007

    Click Forensics release new research that indicates a 15% rise in ppc click fraud during 2007. What does this mean for PPC advertisers?

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    Joe Friedlein

  • Google launches new UK mobile search service

    As Yahoo! announces job cuts in the UK, Google launches new and improved mobile search service.

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    Joe Friedlein

  • Chinese search engines growing in popularity

    Chinese search engines gather momentum. Baidu.com and Alibaba.com are ranked in the top 10 of the world’s most popular search engines.

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    Joe Friedlein

  • Yahoo announces fall in profits

    More doom and gloom for Yahoo! Disappointing financial performance mirrors search engine usage.

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    Joe Friedlein

  • Demographic targeting with PPC ads

    Google launches demographic targeting through adwords. Only show your PPC ads to specific demographic profiles. Too good to be true?

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    Joe Friedlein

  • Chinese search engine launches in Japan

    Baidu launches in Japan and hopes to perform as well as it has done its native China. Google and Yahoo! are likely to feel the pinch.

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    Joe Friedlein

  • Yahoo using del.icio.us for search results

    As Yahoo sees market share slip further, it introduces del.icio.us results to its SERPs. Will this improve the quality of the results and help boost the search engine’s market share?

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    Joe Friedlein