Author: Joe Friedlein

Joe Friedlein
RAF scholar, PwC accountant, web 1.0 veteran – I have been there, got the T-shirt and am now the office’s resident geriatric. Having been involved with the web since the days of ‘new media’, I fell in love with search & founded Browser Media in 2005. Outside work, I love being in the big outdoors (ideally Pembrokeshire) with the dog.

  • The coronation and artificial intelligence

    What does ChatGPT tell us about King Charles and artificial intelligence?

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    Joe Friedlein

  • The best office space in Colchester?

    If Carlsberg did offices… What have we been up to since our office move?

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    Joe Friedlein

  • Should you block ChatGPT bots from your website?

    Is it a good idea to prevent the AI bots accessing your website? Or a total waste of time?

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    Joe Friedlein

  • What scares you the most about GA4?

    Are you waking up in cold sweats thinking about GA4? Help us understand how to help you.

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    Joe Friedlein

  • GA4 isn’t *all* bad

    Why GA4 may actually be the saviour to a problem that you face if you take cookie consent seriously.

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    Joe Friedlein

  • Pork scratchings and AI

    What does Bard mean for SEO and, more importantly, can I confuse the AI bots by talking about pork scratchings in the same breath?

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    Joe Friedlein

  • Yoast 20.0 is unleashed

    Change is not always popular. The new version of Yoast is a *big* change.

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    Joe Friedlein

  • GA4 Tips : Where is my traffic coming from?

    Is the migration to GA4 driving you mad? A new mini series of tips to preserve your sanity, starting with how to see where your web traffic is coming from.

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    Joe Friedlein

  • The Secret to Google’s Algorithm

    How do you rank well on Google? A new resource tells us everything you need to know to dominate the SERPs.

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    Joe Friedlein

  • Is link building dead?

    R.I.P. link building! Or not? What did Google’s John Mueller actually announce about link building at the recent Brighton SEO conference?

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    Joe Friedlein

  • Why has my Google ranking dropped?

    Google releases an update that targets AI content spam. What does it mean and should you *really* obsess over algorithm updates?

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    Joe Friedlein

  • R.I.P. Google Data Studio

    Don’t worry, it is not as bad as it sounds. Google announces the rebrand of Data Studio as part of the unification of its business intelligence tools.

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    Joe Friedlein