Author: Joe Friedlein

The DOJ v Google case in the US is surfacing some interesting evidence, which reveals a little of Google’s inner workings. What did we learn this week?

So, link building is the latest tactic to be declared as dead. Can this really be true?

Celebrating our 18th birthday with a short poem written by a machine.

DA seems to upset some people. If you think of it as a barometer rather than thermometer, your rage will subside.

Changes are coming to Core Web Vitals… What is INP and why should you care?

Are you searching for a digital marketing job in Essex? Get your marketing career off to a flying start by joining our friendly team.

Lookup tables can make it really easy to to track lots of different forms on your website and pass helpful names to GA4.

What does the Reuters Institute’s annual report tell us about the relationship between the public, news outlets and social media platforms?

Does the rise of AI spell the end for SEO? 8 examples of how AI is shaping SEO. What does this mean for the digital marketer?

There are times when my blossoming love affair with GA4 takes a knock. Five things that I hate about GA4 and how to get around them.

What does ChatGPT tell us about King Charles and artificial intelligence?

If Carlsberg did offices… What have we been up to since our office move?