Author: Joe Friedlein

Joe Friedlein
RAF scholar, PwC accountant, web 1.0 veteran – I have been there, got the T-shirt and am now the office’s resident geriatric. Having been involved with the web since the days of ‘new media’, I fell in love with search & founded Browser Media in 2005. Outside work, I love being in the big outdoors (ideally Pembrokeshire) with the dog.

  • 2023 Digital News Report

    What does the Reuters Institute’s annual report tell us about the relationship between the public, news outlets and social media platforms?

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    Joe Friedlein

  • AI v SEO

    Does the rise of AI spell the end for SEO? 8 examples of how AI is shaping SEO. What does this mean for the digital marketer?

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    Joe Friedlein

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    5 Things I Hate About GA4

    There are times when my blossoming love affair with GA4 takes a knock. Five things that I hate about GA4 and how to get around them.

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    Joe Friedlein

  • The coronation and artificial intelligence

    What does ChatGPT tell us about King Charles and artificial intelligence?

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    Joe Friedlein

  • The best office space in Colchester?

    If Carlsberg did offices… What have we been up to since our office move?

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    Joe Friedlein

  • Should you block ChatGPT bots from your website?

    Is it a good idea to prevent the AI bots accessing your website? Or a total waste of time?

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    Joe Friedlein

  • What scares you the most about GA4?

    Are you waking up in cold sweats thinking about GA4? Help us understand how to help you.

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    Joe Friedlein

  • GA4 isn’t *all* bad

    Why GA4 may actually be the saviour to a problem that you face if you take cookie consent seriously.

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    Joe Friedlein

  • Pork scratchings and AI

    What does Bard mean for SEO and, more importantly, can I confuse the AI bots by talking about pork scratchings in the same breath?

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    Joe Friedlein

  • Yoast 20.0 is unleashed

    Change is not always popular. The new version of Yoast is a *big* change.

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    Joe Friedlein

  • GA4 Tips : Where is my traffic coming from?

    Is the migration to GA4 driving you mad? A new mini series of tips to preserve your sanity, starting with how to see where your web traffic is coming from.

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    Joe Friedlein

  • The Secret to Google’s Algorithm

    How do you rank well on Google? A new resource tells us everything you need to know to dominate the SERPs.

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    Joe Friedlein