Author: Joe Friedlein

Why SEO is like tennis: a strategic, long-game discipline built on skill, consistency and smart tactics.

Another example of a great marketing campaign that really hits the spot for me, as an owner of a lunatic dog.

An example of how frustratingly useless automated drivel can be.

AI may promise the world, but what are the potential risks to your brand in the long run?

Why does the obsession with AI-fuelled quick wins remind me of the old days of SEO?

Are you worried about your rankings tanking or a huge drop in impressions? Fear not.

A great example of a highly successful, yet simple, creative concept that hits the spot.

Does Google’s AI Mode’s arrival in the UK really mean that SEO is dead (again)?

Whilst SEO success takes time and is not easy, it is surprisingly easy to make some catastrophic errors that can wipe you out overnight. How can you avoid the apocalypse?

Some key insights from reading Google’s May 2025 Search Central blog post.

Can AI help you when the inevitable brain fog descends? Content ideation can be challenge, but the right tools will help.

As artificial intelligence matures, it is getting increasingly powerful. What do I think about ChatGPT’s recently added image generation capabilities?