Author: Joe Friedlein

White Hat SEO and competing with the big boys – is it possible without black hat arts? Matt Cutts asks if your tactics stand the test of time

Some promising looking news over at the Adwords Blog today… If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, phrase and broad match. As a general priniciple, we tend to avoid using broad match as it can lead to some VERY broad ‘matches’ and you can find your click through rate (CTR) plummeting or a lot of highly untargeted traffic coming through (at a cost) to your site. There are times, however, when very low search volumes introduce particular problems and you are forced into using broad match when…

If you are looking for a career in SEO, then we want to talk to you! 2010 has been very busy and we are now looking for more members of our growing team. We believe that we are small but perfectly formed – this is your chance to join a growing business and work on a wide variey of projects – full details can be found at https://browsermedia.agency/jobs/pr-seo-executive/. This is a great opportunity for a new graduate or someone with basic internet marketing experience to work for a growing online marketing agency with good promotional prospects for the right individuals.…

Buying links for SEO. Express Group were found to be selling links at £1,000 a pop – we look at the impact this will have on their sites.

Google factors in page load speed when determining organic rankings. Page load speed is now officially important for your search engine rankings.

The official Google Adwords blog is always a useful resource for keeping up to date with new innovations and general tips and tricks for the platform. A new post entitled “Three ways to control your AdWords costs” caught our interest and offers the following video explaining how to ‘control’ your advertising costs: http://www.youtube.com/watch?v=KIihfzBiyrA   Whilst all three approaches that are discussed are indeed methods to control your costs, we find it fairly amusing that the first two techniques are actually going to increase costs rather than reduce them – an interesting take on the concept of ‘cost control’. Great for…

Earlier this week Yahoo! revealed its latest move in the ‘social game’ and announced that just like Google and Bing, it has also struck a deal with Twitter to integrate real-time tweets with its search engine results, something that Google has been doing since the end of 2009. However, unlike Google and Bing, Yahoo! will not only be incorporating real-time Twitter feeds into its search engine results pages, but also allowing Twitter users to tweet from a number of its platforms, such as Yahoo! Mail, News, Finance and Sports as well as the search engine itself. The search integration actually…

We all should! Online marketing, although competitive, provides a great networking platform and really, we’re all in it for the greater good

Perhaps one of the questions that we hear most these days is how businesses should embrace social media. We have migrated from “We need a website” to “We need to get more people to our website” and are now firmly into “crikey – can you help me make sense of all this social media stuff and what should we be doing with twitter as everyone tells us it is important and we just don’t know where to start and how on earth can we possibly keep tabs on what people are saying about us and what should we do about…

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