Author: Joe Friedlein

Joe Friedlein
RAF scholar, PwC accountant, web 1.0 veteran – I have been there, got the T-shirt and am now the office’s resident geriatric. Having been involved with the web since the days of ‘new media’, I fell in love with search & founded Browser Media in 2005. Outside work, I love being in the big outdoors (ideally Pembrokeshire) with the dog.

  • Can (or will) AI Replace Copywriters?

    Many are worried about how artificial intelligence (AI) is going to decimate ther industry. What does the future look like for copywriters?

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    Joe Friedlein

  • Google Search Playground

    A new way to waste time. If you don’t like Where’s Wally, I would strongly advise you to give this a very, very wide berth!

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    Joe Friedlein

  • Email reports in GA4

    Cue the fanfare… You can now schedule reports from GA4. Welcome to some very long overdue functionality.

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    Joe Friedlein

  • What does Google’s 3 pillars of search tell us about SEO?

    The DOJ v Google case in the US is surfacing some interesting evidence, which reveals a little of Google’s inner workings. What did we learn this week?

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    Joe Friedlein

  • R.I.P. Link Building?

    So, link building is the latest tactic to be declared as dead. Can this really be true?

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    Joe Friedlein

  • Happy birthday Browser Media!

    Celebrating our 18th birthday with a short poem written by a machine.

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    Joe Friedlein

  • Is Domain Authority relevant to SEO in the 21st Century?

    DA seems to upset some people. If you think of it as a barometer rather than thermometer, your rage will subside.

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    Joe Friedlein

  • What is ‘interaction to the next paint’ (INP)?

    Changes are coming to Core Web Vitals… What is INP and why should you care?

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    Joe Friedlein

  • Looking for a graduate marketing role?

    Are you searching for a digital marketing job in Essex? Get your marketing career off to a flying start by joining our friendly team.

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    Joe Friedlein

  • Tracking multiple forms in GA4 with a lookup table

    Lookup tables can make it really easy to to track lots of different forms on your website and pass helpful names to GA4.

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    Joe Friedlein

  • 2023 Digital News Report

    What does the Reuters Institute’s annual report tell us about the relationship between the public, news outlets and social media platforms?

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    Joe Friedlein

  • AI v SEO

    Does the rise of AI spell the end for SEO? 8 examples of how AI is shaping SEO. What does this mean for the digital marketer?

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    Joe Friedlein