Author: Joe Friedlein

Is criticism of Google a flash in the pan or a sign that people are becoming increasingly frustrated with the search giant?

Should you be worried about a Google Core Algorithm update? What do we know about the March 2024 update?

I must confess. My last blog post was not actually written by me. It was AI content. Did it work?

Many are worried about how artificial intelligence (AI) is going to decimate ther industry. What does the future look like for copywriters?

A new way to waste time. If you don’t like Where’s Wally, I would strongly advise you to give this a very, very wide berth!

Cue the fanfare… You can now schedule reports from GA4. Welcome to some very long overdue functionality.

The DOJ v Google case in the US is surfacing some interesting evidence, which reveals a little of Google’s inner workings. What did we learn this week?

So, link building is the latest tactic to be declared as dead. Can this really be true?

Celebrating our 18th birthday with a short poem written by a machine.

DA seems to upset some people. If you think of it as a barometer rather than thermometer, your rage will subside.

Changes are coming to Core Web Vitals… What is INP and why should you care?

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