Has LinkedIn completely lost its way? A bit of a character assassination of LinkedIn today, but one that may resonate with many old timers like me.
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What does it take to be a successful marketer in 2024 and beyond? A reflection on the skills that I believe you need to have in your tool box to excel in marketing.
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Algorithm updates are usually accompanied by mild hysteria amongst the SEO community. Why do I think that it is typically a storm in a tea cup?
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GA4 is not winning the hearts and minds of digital marketers around the world. A look at user engagement and why it appears to be broken.
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We often face questions about changing a domain name. Whilst there are occasions where it makes sense, you should exercise caution.
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The stuttering death of 3rd party cookies in Chrome is pushed back (again) as Google announces that the deprecation is on hold.
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Was the leak the ‘biggest event in SEO history’ or (another) storm in a teacup? What did we learn from the hysteria?
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Disavowing links has always been a bit controversial. It looks increasingly likely that that you will soon lose the ability to fret over whether to disavow links anyway.
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Is criticism of Google a flash in the pan or a sign that people are becoming increasingly frustrated with the search giant?
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Should you be worried about a Google Core Algorithm update? What do we know about the March 2024 update?
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I must confess. My last blog post was not actually written by me. It was AI content. Did it work?
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Many are worried about how artificial intelligence (AI) is going to decimate ther industry. What does the future look like for copywriters?
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