Author: Joe Friedlein

It isn’t just the baffling jargon. A frivolous Friday post exploring the parallels with the world of extreme sailing and SEO.

Has LinkedIn completely lost its way? A bit of a character assassination of LinkedIn today, but one that may resonate with many old timers like me.

What does it take to be a successful marketer in 2024 and beyond? A reflection on the skills that I believe you need to have in your tool box to excel in marketing.

Algorithm updates are usually accompanied by mild hysteria amongst the SEO community. Why do I think that it is typically a storm in a tea cup?

GA4 is not winning the hearts and minds of digital marketers around the world. A look at user engagement and why it appears to be broken.

We often face questions about changing a domain name. Whilst there are occasions where it makes sense, you should exercise caution.

The stuttering death of 3rd party cookies in Chrome is pushed back (again) as Google announces that the deprecation is on hold.

Was the leak the ‘biggest event in SEO history’ or (another) storm in a teacup? What did we learn from the hysteria?

Disavowing links has always been a bit controversial. It looks increasingly likely that that you will soon lose the ability to fret over whether to disavow links anyway.

Is criticism of Google a flash in the pan or a sign that people are becoming increasingly frustrated with the search giant?

Should you be worried about a Google Core Algorithm update? What do we know about the March 2024 update?

I must confess. My last blog post was not actually written by me. It was AI content. Did it work?