Author: Joe Friedlein

Can AI help you when the inevitable brain fog descends? Content ideation can be challenge, but the right tools will help.

As artificial intelligence matures, it is getting increasingly powerful. What do I think about ChatGPT’s recently added image generation capabilities?

Mark Rober posted a video suggesting that Tesla cars are child murdering evil things this week. Cue a social media firestorm…

Page load speed is important for SEO, but also for the overall user experience of any website. 10 tips to improve page speed.

Isn’t link building dead? Of course it isn’t. It has simply evolved. What should you be thinking about when thinking about link building in 2025?

Some thoughts on what you can do if you are interested in a career in digital marketing.

A walkthrough of several methods to track form submissions in GA4. How can you do it ‘properly’ when the easy option does not work?

It isn’t just the baffling jargon. A frivolous Friday post exploring the parallels with the world of extreme sailing and SEO.

Has LinkedIn completely lost its way? A bit of a character assassination of LinkedIn today, but one that may resonate with many old timers like me.

What does it take to be a successful marketer in 2024 and beyond? A reflection on the skills that I believe you need to have in your tool box to excel in marketing.

Algorithm updates are usually accompanied by mild hysteria amongst the SEO community. Why do I think that it is typically a storm in a tea cup?

GA4 is not winning the hearts and minds of digital marketers around the world. A look at user engagement and why it appears to be broken.