Earlier this month, Meta announced the release of a plethora of changes to its Advantage+ Shopping campaigns, aimed to help advertisers give their consumers the confidence to convert.
“we’re introducing new AI-powered tools that provide more information and personalization to people at the moment of discovery to give them the confidence to make a purchase after seeing an ad.”
Here’s a brief description of the updates, but for full details see here:
Advantage+ creative optimisations
These automatically optimise video ads for appearing on Reels or mobile apps. These optimisations also allow advertisers to dynamically create a multitude of ads, tailored to the users’ preferences.
Advantage+ catalog ads
These automatically show product recommendations to users based on their interests, and advertisers will be able to feature videos in these ads, rather than simple, static images.
Hero images in catalog ads
Advertisers will get the chance to assign a hero image to catalog ads.
Shop ads
Meta is expanding its integration options, with Magento and Salesforce Commerce Cloud becoming accessible. Also, advertisers have the option to amalgamate Shop ads and Partnerships ads (aka Branded content ads).
Reminder ads
Available on Instagram, these ads will help businesses grow brand awareness, anticipation and consideration surrounding product launches and important events. These can also include links out to products or sales to try and convert users, and soon Meta plans to bring this ad type to Reels as well.
Promo codes
Meta is making it super easy to promote and apply discount codes to ads and has now launched this globally for alphanumeric codes.
Ads with product tags expansion
This month Meta is bringing its ads with product tags to Facebook F