Author: Ali Cort

Ali Cort
After graduating in music from Durham and briefly being a numbers whisperer at PwC, I heeded the call of financial PR. I’ve now spent over two decades supporting clients, dealing with crises, and copy deadlines. When not managing reputations or refereeing offspring disputes, I can be found playing tennis and netball (in a strictly amateur-but-enthusiastic fashion).

  • Luxury SEO, keyword research and user intent

    How SEO can maximise the opportunities of a longer buying cycle for luxury goods via keyword research and understanding searcher intent.

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    Ali Cort

  • Musings on two recent (failed?) rebrands

    What do Jaguar and Nottingham Building Society have in common? Both were met with a barrage of criticism for their recent rebrands.

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    Ali Cort

  • Microsites and SEO

    Twelve reasons why a microsite could harm an organisation’s SEO efforts.

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    Ali Cort

  • Using politics to your PR advantage

    Find out how to use politics to advance your PR strategy with our seven tips aimed at organisations that don’t usually engage in this sort of activity.

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    Ali Cort

  • Types of case studies

    What types of case studies should you consider for your website and what’s the difference between them?

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    Ali Cort

  • Case studies on websites

    Getting case studies website-ready can be the bane of many marketing departments’ lives but is the hassle worth it? We think so!

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    Ali Cort

  • Five heartwarming Olympic marketing campaigns

    Five marketing campaigns from Olympic sponsors that will warm the cockles of your heart – all of which put women in the spotlight.

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    Ali Cort

  • Seasonality and organic traffic

    Understanding seasonality in search traffic can help you plan strategically for your business. Here’s how to get to grips with MoM and YoY traffic.

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    Ali Cort

  • What’s new at Google I/O 2024?

    A dive into the latest announcements for search during the Google I/O developer conference.

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    Ali Cort

  • QR codes for marketing

    Ever wondered how to use QR codes for marketing? Read on to find out when and how to deploy QR codes successfully for marketing campaigns.

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    Ali Cort

  • Google core update March 2023

    What is Google’s core update in March 2023 and how does it affect SEO?

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    Ali Cort

  • Press release example

    What is an example of a good press release, what should typically be included (and what shouldn’t)?

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    Ali Cort