Author: Ali Cort

Find out how to use politics to advance your PR strategy with our seven tips aimed at organisations that don’t usually engage in this sort of activity.

What types of case studies should you consider for your website and what’s the difference between them?

Getting case studies website-ready can be the bane of many marketing departments’ lives but is the hassle worth it? We think so!

Five marketing campaigns from Olympic sponsors that will warm the cockles of your heart – all of which put women in the spotlight.

Understanding seasonality in search traffic can help you plan strategically for your business. Here’s how to get to grips with MoM and YoY traffic.

A dive into the latest announcements for search during the Google I/O developer conference.

Ever wondered how to use QR codes for marketing? Read on to find out when and how to deploy QR codes successfully for marketing campaigns.

What is Google’s core update in March 2023 and how does it affect SEO?

What is an example of a good press release, what should typically be included (and what shouldn’t)?

Facebook is turning 20. What was once a simple social messaging platform has evolved beyond all recognition, yet I can’t help but feel sentimental.

What is the future of Royal Warrants and how does this prestigious accolade benefit a company’s marketing efforts?

Follow these seven practical steps to reduce bounce rates and encourage users to visit more pages on your site.