Author: Ali Cort

What do people think about voucher codes? A social taboo or something to brag about? Research exploring the evolution of discount codes.

Eerie-sistable or ghastly gimmicks? This year’s Halloween inbound marketing tactics from the big supermarkets.

Today’s our 100th My 5 post. We hope these bite size pieces of digital news will continue to be useful to our readers for the next hundred!

‘Man bags’ at the ready, the new iPhone has arrived. What style will you go for?

If it sounds too good to be true, it usually is, check out the pros and cons of HTTPS from Ali Cort.

Stereotyping v. market segmentation. Bad v. good? Where should you draw the line between humour and offence?

Wales, the World Cup and a BBC Gaffe all caught the eye of Ali Cort in this week’s My Five

Are journalists, publishers, and editors better at content marketing than traditional marketers? Ali, PR Director at Browser Media, gives her opinion.

Does your site emotionally connect with your audience? Find out how Emotionally Intelligent Content (EIC) can benefit your business.

What do British SMEs think about online marketing? Research findings from a survey of SMEs at the British Business Show.

There’s more to Time on page/ Time on site than meets the eye. Find out more in our Google Analytics series.

Google Business Photos, Safe Internet Day and a funny Friday ski ballet, all in this week’s My Five by Ali.