Eerie-sistable or ghastly gimmicks? This year’s Halloween inbound marketing tactics from the big supermarkets.
Author: Ali Cort
A financial PR career beckoned after graduating in music from Durham and a stint at PwC. I have been at the coal face of client management for over two decades.
I ensure that we demonstrate efficiency, tenacity and great commercial creativity for our clients.
I moonlight at Browser Media (as a mother of two young sons).
My Five #100
Today’s our 100th My 5 post. We hope these bite size pieces of digital news will continue to be useful to our readers for the next hundred!
iPhone 6 non-man-bag man-bags
‘Man bags’ at the ready, the new iPhone has arrived. What style will you go for?
HTTPS – an SEO silver bullet?
If it sounds too good to be true, it usually is, check out the pros and cons of HTTPS from Ali Cort.
The World Cup, stereotyping and social media
Stereotyping v. market segmentation. Bad v. good? Where should you draw the line between humour and offence?
My Five #88
Wales, the World Cup and a BBC Gaffe all caught the eye of Ali Cort in this week’s My Five
Marketers, skillsets and content marketing
Are journalists, publishers, and editors better at content marketing than traditional marketers? Ali, PR Director at Browser Media, gives her opinion.
Emotionally Intelligent Content (EIC) and conversion rate
Does your site emotionally connect with your audience? Find out how Emotionally Intelligent Content (EIC) can benefit your business.
SMEs are frustrated with their websites
What do British SMEs think about online marketing? Research findings from a survey of SMEs at the British Business Show.
Google Analytics Series: Time on page / Time on site explained
There’s more to Time on page/ Time on site than meets the eye. Find out more in our Google Analytics series.
My Five #69
Google Business Photos, Safe Internet Day and a funny Friday ski ballet, all in this week’s My Five by Ali.
10 New Year’s SEO Resolutions for Website Owners and Managers
Looking for a fresh start for your business in 2014? Here’s 10 New Year resolutions that could help you get off to a great start.