Digital Marketing Blog

Just an excuse to offload my frustrations about copy readability tools…

How to pitch stories to journalists and maximise media coverage.

‘Exact match’ hasn’t meant ‘exact’ for a while now. But Google Ads is really winding me up by showing ads for completely irrelevent search terms.

Enjoy a selection of my favourite brand identity examples.

Using AI as a starting point for your copy? Here’s what to look out for…

Page load speed is important for SEO, but also for the overall user experience of any website. 10 tips to improve page speed.

The top 10 strategic moves for amplifying press release content.

Guest posts are friends, not food.

The challenge of attracting a new and younger audience at friendly societies and which digital marketing tactics to deploy.

Fed up of not knowing where your Performance Max ads are showing? Learn how to find and exclude placements to better optimise your Google Performance Max campaigns.

A roundup of the latest Performance Max updates, along with links to the full details so you can dive deeper into each one.

Soft skills are essential for digital marketing – plus, creativity, collaboration and adaptability are what separates us from the machines!