Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • The new AdWords interface is coming!

    Google has been talking about it for the last year and it’s soon to hit our desktops, but will the new interface really be so much better than the one PPC managers have become so accustomed to?

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  • Super Bowl ads inspiration – without the big budgets

    If the marketing budget won’t stretch to a few million quid, your business can still explore using video and influencers, but on a smaller scale.

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  • My Five #221

    It’s double trouble for Beyoncé, a look at utter brilliance on Twitter as well as the tennis court and HE is back. Even Kim Jong-un makes an appearance – it must be My Five time.

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  • 3 tips for marketing to short attention spans

    Is it possible to boost audience engagement on your content when you’re up against dwindling attention spans? Read these top tips to find out.

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  • 5 mistakes you have to stop making when split testing

    Whether you’re a Conversion Rate Optimisation newbie, or you’re seasoned in CRO, here are five common mistakes you need to avoid for successful split testing.

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  • IKEA puts SEO at the Centre of its Latest Marketing Campaign

    IKEA Sweden put SEO centrestage by renaming a number of products after the country’s most commonly Googled queries for relationship advice. But is this a good tactic?

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  • My Five #220

    Rise of the doggos, the quest for veganism, and what really went down on inauguration day. It’s all in this week’s My Five.

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  • Warning: Text ads will be no more after 31st January

    It’s not long now until you will no longer be able to create text ads in the old standard format or be able to edit your current ones, as they are being replaced with Google’s new expanded ads.

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  • How to use speaker opportunities to improve SEO

    Download our free cheat sheet to see how good old fashioned speaking opportunities can help you to achieve SEO goals, and put a face to your company name.

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  • Boldking v Gillette : Don’t believe the hype?

    How a personal journey in personal grooming highlights why we shouldn’t believe everything that we see online. Two radically different approaches to shaving perfection.

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  • My Five #219

    This week, we’ve had a #CourgetteCrisis, more fake news scandal, lots of complaints, and the official death of Vine. Is this really the beginning of the end?

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  • Content marketing in a world of wearables

    Do wearables really have the power to change how we think about content marketing, and what impact might this have on our approach?

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