Digital Marketing Blog

Google may sit pretty in its search engine top spot, but in this review series I look at some of the smaller startups that take a different approach to search.

It’s that time of the week again…it’s My Five time! This week’s celebrates the 30th birthday of the GIF, a very unusual husky, an obese monkey and some political “news”.

If it’s not used correctly social media can really damage a brand’s reputation. These are our top tips for staying safe when using social media.

An amusing collection of automated subtitle errors from the fourth episode of The Digital Brew. What does this tell us about automated language recognition?

Heat maps are useful in conversion rate optimisation, but can be misinterpreted. Mouse-tracking, click, and scroll maps have their merits but present questions not answers.

The Digital Brew : Episode 4. We chat to Matt O’Riordan about what realtime data delivery means and the challenges / complexities that the demand for speed creates.

This week’s My Five features social media challenges, GIFs, and four-legged friends. Happy Friday!

Learn more about your customers with A/B testing and customer surveys, directly from AdWords, as Google integrates the platform with Google Optimize and Google Surveys 360

The content on the site is great. There are plenty of high-quality links. So why isn’t my site ranking? Poor crawlability could be the issue.

This week’s My Five includes a marketing masterclass, Skype Stories, Facebook’s new political tool, and covfefe?!

It’s tempting to rush into a new conversion rate optimisation project, but keep in mind that the goal of a/b testing is to solve usability problems, and not to please the marketing team.

This week’s My Five focuses on the positive after a week of negative news – PPC bust ups, social media triumphs and an emojional retirement.