Digital Marketing Blog

Brands need to tread very carefully when marketing with morals as missing the mark is likely to do more harm than good.

Featuring political and poetic games, social media psychology, and an app that stops you spending whilst inebriated – it can only be this week’s My Five!

Now you’ve found your key influencers it’s time to get them to notice your brand. These are our top tips to getting on your influencers radar.

Brand guidelines are usually associated with major brands and corporates, but it’s just as important for SMEs to have a clear identity too.

In this week’s My Five instalment, we’ve got YouTube, Twitter, Facebook and Virtual Reality stories. Plus some troubling sarcasm.

Businesses must consider their reasons for launching a blog and then define objectives and draw up a plan for measuring success. Read more here.

Using animation responsibly, to improve user experience, is a fine art. Guide, satisfy, and delight users with these ideas for using animation on your site.

An amazing survival story, new Facebook games and creepy, teenage emotion tracking, and the death of Prince Philip!?! Oh no, wait… Read all about it in this week’s My Five.

Google is undeniably king of the search engine world, but other engines are worth talking about, especially when it comes to privacy. I find out more about DuckDuckGo.

Can you differentiate between sessions, users, and pageviews? Bounce rate vs Exit rate? Check out this beginner’s guide to Google Analytics terminology to help you out.

A bot, a dog, a gorilla, an owl… and some mucky jeans. Take a look at the five things Will Greenwood decided would be worth sharing from the last week or so.

With proper planning and careful preparation your customer feedback campaign will generate useful and meaningful data that you can use to fuel tests to improve your website’s conversion rate.