Digital Marketing Blog

Google continues to dominate UK online ad market. The results of the annual IAB / PwC study.

Case against Google is dismissed as judge throws out Kinderstart.com’s arguments.

Google announces new pay per action ad model. Is this a signal of a move towards affiliate marketing?

Are brand search terms the real key to search engine marketing success or should you focus your SEO / PPC on non branded keywords?

Is duplicate content really an issue for websites? Will search engines penalise sites with duplicate content?

An interesting review of the balance between organic and paid search. What balance should you strike?

An interesting report into the future of the search engine industry. What does the future hold for search engine marketing?

Google announces figures on the rate of undetected click fraud.

A review of the latest search engine statistics showing Google’s continued dominance.

An interesting study into how a quality score ppc platform can have positive effects on the user experience and thererefore the click through rates. How initial results from Yahoo!’s Panama platform demonstrate this effect.

An interesting report in how people actually use search engines. What do they look at and what do they click on? Is there a different between information seekers and those ready to buy?

Google announces that it will show quality scores against keywords in AdWords campaigns – what are the objectives of the quality score?