Digital Marketing Blog

UK growth in online advertising spend is outstripping US and many other nations. Half of total advertising spend to be online in Western Europe by 2010.

Ebay resumes ad on Google Adwords, albeit at a lower level. Does Ebay need Adwords and how much does Google earn from the PPC ads? What does the future hold for this relationship?

How much do search engine results vary from one search engine to another? Are all search engine results the same?

Google is criticised for a lack of commitment to consumer privacy by the UK watchdog group Privacy International.

What is the secret to successful link building? How can you get other sites to link to your web site? Link building explained.

Google increases dominance in the US. How Google is driving the lions share of traffic to e-commerce sites.

Ask.com unveils Ask3D. Like Google Universal, the new search engine shows search results from different media types on one single interface.

Mahalo launches human edited search engine. Do you want search results that are free from aggregator sites and spam? Mahalo provides an interesting alternative.

Google / DoubleClick deal is put under scrutiny and will be investigated by the US Federal Trade Commission.

Yesterday, we attended a private demo of Yahoo!’s new Panama PPC platform. Hosted by Richard Firminger, Regional Sales Director Northern Europe for Yahoo! Search Marketing, the session did not actually involve a demo of the live system, but provided a useful insight of the new PPC system. The new platform has been in development for some time and has been eagerly anticipated by PPC advertisers. The current platform used by Yahoo! is extremely clunky, but was never truly designed to be used as it is today. Panama has been redeveloped from the ground up to offer a scaleable platform that…

The Interactive Advertising Bureau (IAB) releases the 2006 Internet Advertising Revenue report.

Google introduces universal search. What will this mean for the SERPs pages?