Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Google’s updated keyword tool makes it out of beta

    Our obsession with Keyword Research continues: Beta trials of Google’s new keyword tool are coming to an end and the new design is great.

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    Joe Friedlein

  • Is this Google’s annus horriblis?

    Development of Google Wave comes to an end. But Why? Were we not ready for it, or was the collaboration tool just too complicated to use?

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    Joe Friedlein

  • What is the difference between SEO and PR?

    SEO today calls for a blend of technical and marketing knowledge but a ‘PR Brain’ should help you identify content worth shouting about.

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    Joe Friedlein

  • SMEs failing at SEO

    SEO SOS: The State of UK Business Websites 2010 study shows SMEs are failing when it comes to SEO – 12% of sites aren’t even being indexed!

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    Joe Friedlein

  • Yahoo! and bing are now officially bed partners in the US

    Yahoo! to be powered by Microsoft by September 2010? But will the new partnership be a match for Google? Read on to see what we think.

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    Joe Friedlein

  • The ‘slightly broad’ concept rolls out across the globe

    It wasn’t very long ago at all that we were talking about the ‘slightly broad match’ concept, but it appears to have been a winner and Google has just announced that it is rolling out the feature acoss most languages globally. As a general rule, we stay clear of broad match in our PPC campaigns, […]

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    Joe Friedlein

  • Does white hat SEO work for competitive industries?

    White Hat SEO and competing with the big boys – is it possible without black hat arts? Matt Cutts asks if your tactics stand the test of time

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    Joe Friedlein

  • Google introduces the ‘slightly’ broad concept

    Some promising looking news over at the Adwords Blog today… If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, phrase and broad match. As a general priniciple, we tend to avoid using broad match as it can lead to some VERY broad ‘matches’ and […]

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    Joe Friedlein

  • Want a career in search engine marketing?

    If you are looking for a career in SEO, then we want to talk to you! 2010 has been very busy and we are now looking for more members of our growing team. We believe that we are small but perfectly formed – this is your chance to join a growing business and work on […]

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    Joe Friedlein

  • Google’s contribution to the UK election

    2010: The Internet Election. Conservatives dominate YouTube & Lib Dems fail during old school TV debates. Is this the future of UK Elections?

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    Joe Friedlein

  • Express Group caught with their trousers down

    Buying links for SEO. Express Group were found to be selling links at £1,000 a pop – we look at the impact this will have on their sites.

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    Joe Friedlein

  • Get up to speed with Google

    Google factors in page load speed when determining organic rankings. Page load speed is now officially important for your search engine rankings.

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    Joe Friedlein