Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
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Facebook dominating the US online display ad market
Data from Q1 2011 suggests that Facebook now accounts for almost a third of all online display advertising impressions in the US.
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Can Spotify really compete with Apple?
Spotify is rolling out new versions of it’s desktop and mobile applications in an effort to compete with Apple iTunes.
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What are the Brits looking for?
What is more important to you – the royal wedding, the olympics or Libya? A quick snapshot of recent search trends in the UK.
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Half-hearted social media – more harm than good?
Can making a half-hearted effort at social media do more harm than good? An example where a blanket spam approach hasn’t worked.
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10 useful Firefox plugins for SEOs
Firefox offers an excellent variety of plugins for SEOs. The following list highlights some industry favourites.
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Study shows big brands’ social pages not ranking well in Google. So what?
A recent study suggests that the majority of ‘big brands’ are failing to optimise their social media pages for SEO – does this really matter?
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Google adds another way to contextually target ads on the Display Network
Google has added an option to contextually target ads by choosing ‘topics’ and has a selection of over 1,750 topics and sub-topics to choose from
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Report suggests the future’s bright for search marketing
A report published by Econsultancy suggests that the search engine marketing industry will grow by 16% in 2011.
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Facebook gets the thumbs up from US business owners
A recent survey suggests that Fcebook is becoming an increasingly popular and beneficial marketing tool with US business owners.
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Google Panda hits the UK
Yesterday, Google officially announced the implementation of Google Panda to all English-language countries. How will this effect your website?
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Online advertising has a positive affect on offline sales
Google has conducted a study to test the affects that online advertising has on offline sales. Can advertising online have a positive affect on offline sales?
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How relevant are Google’s search results?
Are you looking for an SEO company in Essex? If so, Google may not necessarily be the best place to look. I micro case study showing how keyword rich domains still rule and how Adwords still struggles with low volume search terms.
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