An interesting experiment

Econsultancy publish new internet marketing strategy report for free.

You are reading: An interesting experiment

Are you a member of Econsultancy?

If not, you should be (it is excellent!). If you are, you may well have just received an email promoting the new FREE internet marketing strategy report.

We haven’t actually read the briefing yet, but are interested by the polite request to participate in some content marketing. Content is king and we often bang the drum for focusing on content above everything else, so it is great to see that content is being used at the heart of the campaign.

In a nutshell, Econsultancy are attempting to increase rankings for the phrase ‘internet marketing strategy’, which is one that they don’t currently perform too well on.

In return for free quality content, they are asking people to promote it, ideally with a keyword rich link and they will report back on whether it works or not.

Definitely an interesting ploy, and one that we have obviously contributed to with the link above, but there is a small risk that it may backfire. Could it be seen as a google bomb? May red flags be raised by a sudden surge in keyword rich links? Are keyword rich links dead now anyway in the days of brand and Panda?

Time will tell and Econsultancy is always very good at sharing success (or otherwise – they shared their pain following their rebrand). We will watch with interest….


3 thoughts on “An interesting experiment

  1. We hereby eat our hat!

    Still performing well for the target phrase (3rd at this end).

    From nowhere to solid rankings JUST from links (no other technical changes) and, of course, great content.

    Who needs technical SEO :-)

  2. Great case study, thanks for posting. As of right today they are the first result in the UK after the sponsored section and scholarly articles. Wow.

    I thought I’d share my favourite example of the power of keyword-rich links:

    Guess what the first result is for a search on the phrase: “Click here”? (with or without quotes)

    Hint: it’s the download page for a ubiquitous portable document viewer that probably half the sites on the web ask you to “click here” to download if you haven’t already got it installed.

    Bonus points if you correctly predicted how many times the phrase “click here” appears on that very same page: zero! :)

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