Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • My Five #133

    In this week’s My Five, Ali sheds light on User Experience, follows a presidential Twitter account and even has time to save the animals.

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  • Google confirms quality update

    Did you notice some Google ranking changes earlier this month? Google’s latest quality update may be the reason why.

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  • How is the growth in Mobile Search changing PPC advertising?

    What does the growth in mobile search mean for paid search? Read on to find out what you can expect from Google AdWords in the next year…

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  • My Five #132

    Explaining a Cheeky Nandos, the sad demise of one of the best time-wasting websites ever, and the inappropriate use of Google map maker. It’s all in this week’s My Five!

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  • User feedback for improved conversions (Part Two)

    Find out how to better understand users’ desires using Google Analytics data and Social Media Analytics to encourage conversions.

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  • User feedback for improved conversions (Part One)

    Find out how to better understand users’ desires using customer feedback and careful, granular research to encourage conversions.

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  • My Five #131

    Fitting tributes, a small dose of election stuff, and a deliciously awkward game show moment. Welcome to this week’s My Five!

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  • Remarketing – Can you overdo it or is it all good marketing?

    What are you thoughts on remarketing? Is it invasive and big brother-ish or a very powerful marketing tool?

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  • How to Pass the Google Mobile Test

    A handy checklist for understanding what it means to be ‘Mobile Friendly’ in the wake of Google’s Mobile Algorithm change.

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  • My Five #130

    From Facebook making an 11 year old boy’s birthday to Twitter taking on the General Election, this week’s My Five is decidedly social media-esque.

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  • PR & Blogger Outreach Cheat Sheet

    How to target journalists and bloggers for maximum success (Note – it’s a marathon not a sprint!)

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  • Customer Service: The Importance of First Impressions

    Find out how one bed-supply company gets the upper hand by delivering a great first impression with their thoughtful, quirky first step in customer service.

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