Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Play the Google Game for SEM wins

    A quick list of Google tools and services to help you win the Search Engine Marketing game.

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  • Is it time to give up on social media?

    Enigmatic ROI, ineffective time-management and insufficient resource all contribute to badly managed social media – should you just give up?

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  • My Five #136

    This week it’s all about technology; space exploration, teleportation and virtual reality all feature in this weeks My Five.

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  • Testing website copy when writing a brand story

    When telling your brand’s story, make sure you keep conversion rate optimisation in mind: Researching your audience and testing website copy

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  • Why you should be using Facebook for business

    Does your business have an active Facebook page? Here’s a couple of reasons why you should invest time in Social Media…

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  • My Five #135

    This week, Lisa gets her first turn at My Five. Instagram, Pinterest, Twitter and more. Click here to read all about it.

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  • How small businesses can be more efficient at blogging

    Want to blog but short on time? These tips should help.

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  • Keyword research : it is not just about SEO

    Should keyword research be confined to the geeky world of SEO or should it underpin almost any business plan? Some thoughts inspired by a new vegan cafe.

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  • When personalisation gets too personal

    Agree with Tim Cook? Is Google ‘gobbling up everything they can learn about you’ to monetize it? Maybe these new privacy settings will help?

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  • My Five #134

    The end of an era on the BBC, questionable auto stopping cars, the ultimate SEO tools list, killer whales and Hugo’s thoughts on monkeys. It’s My Five time!

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  • Google Confirms Buy Button and TrueView For Shopping

    What will Google’s New BUY Button in PLAs and the new YouTube TrueView ads mean for organic Click Through Rate and the future of instream videos?

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  • The Rise of the GIF

    Find out how the GIF began and why more and more organisations are using Graphics Interchange Format to reach out to their target audience

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