My Five #149

So what’s been unveiled this week? New Apple products, Gmail ads, clever weathermen, a fun new game and of course the 14th anniversary of 911. Find out more in my My Five…

You are reading: My Five #149

1. Apple unveils new products

This week Apple gave a sneak preview of three new devices; iPad Pro, new Apple TV and a new iPhone 6 handset.

Sales of Apple’s previous iPad models were on the decline so they are now launching a larger, 12.9in tablet to try and boost sales.

The new Apple TV has its own app store and new operating system. This new version uses Apple’s Siri technology to allow users to activate the device by asking to see what they want to watch.

The latest iPhone 6 model has a 3D Touch feature so that users can activate chosen functions by pressing the screen firmly, amongst other new features and a new colour.

2. Gmail Ads

Gmail ads are now available for all advertisers to set up within AdWords.

To set up the ads advertisers must visit the Ad Gallery when setting up a Display Network campaign and select Gmail ads format.

The ads are in two sections; the collapsed ad and the expanded ad. The collapsed ad matches the look and feel of the user’s inbox but they can choose to expand it to reveal a full-page native ad that has the feeling of a landing page:

Marriott International_Collapsed ad Marriott International_Expanded ad

There are several different ad formats available and the usual targeting options are still there; keywords, affinity audiences, demographics, and topics etc.

3. Agency or Porn?

This slightly whacky campaign was launched by agency 88 Creative and asks visitors to decide whether a given name is that of an agency or a porno:

It’s a pretty neat campaign, made us smile!

How many did you get right?

4. Weatherman nails pronunciation of Llanfairpwllgwyngyllgogerychwyrndrobwll-llantysiliogogogoch

This week, temperatures soared(?) in Wales with the hottest place being just down the road from what could possibly be a presenter’s worst nightmare in terms of pronunciation. The dreaded destination being mentioned on air? “Llanfairpwllgwyngyllgogerychwyrndrobwll-llantysiliogogogoch”.

This didn’t phase weatherman Liam Dutton on Channel 4 News though, he totally nails it!

5. 14th Anniversary of 9/11

It was 14 years ago today that we saw the attacks on the twin towers. I’m sure everyone can remember where they were when they heard the devastating news – I certainly can.

As with previous years, there have been lots of people writing tributes to those that lost their lives that day. #NeverForget911 is trending on Twitter today. Yesterday, Ben Sturner shared these powerful photos of a rainbow over the Freedom Tower:


(Image courtesy: Ben Sturner (@leverageagency / Twitter))
(Image courtesy: Ben Sturner (@leverageagency / Twitter))

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