Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • User feedback for improved conversions (Part Two)

    Find out how to better understand users’ desires using Google Analytics data and Social Media Analytics to encourage conversions.

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  • User feedback for improved conversions (Part One)

    Find out how to better understand users’ desires using customer feedback and careful, granular research to encourage conversions.

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  • My Five #131

    Fitting tributes, a small dose of election stuff, and a deliciously awkward game show moment. Welcome to this week’s My Five!

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  • Remarketing – Can you overdo it or is it all good marketing?

    What are you thoughts on remarketing? Is it invasive and big brother-ish or a very powerful marketing tool?

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  • How to Pass the Google Mobile Test

    A handy checklist for understanding what it means to be ‘Mobile Friendly’ in the wake of Google’s Mobile Algorithm change.

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  • My Five #130

    From Facebook making an 11 year old boy’s birthday to Twitter taking on the General Election, this week’s My Five is decidedly social media-esque.

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  • PR & Blogger Outreach Cheat Sheet

    How to target journalists and bloggers for maximum success (Note – it’s a marathon not a sprint!)

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  • Customer Service: The Importance of First Impressions

    Find out how one bed-supply company gets the upper hand by delivering a great first impression with their thoughtful, quirky first step in customer service.

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  • My Five #129

    Read about the news stories that have caught an eye this week; Google’s mobilegeddon, the #KylieJennerChallenge and plus sized wars.

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  • How to exclude referral spam from Google Analytics

    You may have been noticing an increase in referral traffic from ‘spam’ sites. Here’s how to reduce the impact they have on your data.

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  • My Five #128

    This week’s My 5: living digital, some cool design, a genius PR stunt and a mind-bogglingly hard maths problem. Can you beat a 14 year old?

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  • Social Media for Interiors

    A run down of the specialised social media platforms, ideal for home interest and interiors organisations – and for drooling over decor!

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