ChatGPT is a tool – learn how to use it!
Is ChatGPT’s new image generator actually any good?
As artificial intelligence matures, it is getting increasingly powerful. What do I think about ChatGPT’s recently added image generation capabilities?
How to track AI traffic in Google Analytics 4 (GA4)
AI-driven traffic is on the rise. Learn how to identify and track AI referrals in GA4, ensuring more accurate reporting as new AI tools emerge.
Embracing AI in 2025
HubSpot’s 2025 State of Marketing & Trends Report reveals why marketers should embrace AI.
Google AI Overview: What does it mean for SEO?
Now that Google AI Overviews (AIOs) have arrived in the UK, have the results improved, and what impact will it have on SEO?
Is the GenAI tool in Google Ads any good?
Do we need generative AI in Google Ads? I tried it out, so you don’t have to.
Google Ads introduces even more automation and AI
Google Ads has started introducing ‘Automatically Created Assets’, yet another feature literally nobody asked for. Opt in at your peril.
Google rolls out AI in SERPs in the US – and everyone hates it
Google has finally rolled out its AI-powered overview in SERPs, known as Search Generative Experiences (SGE). And it’s not going well.
The battle against social media AI spambots
As AI becomes more and more advanced, there is a new problem emerging. The rise of AI spambots taking over social media.
The next evolution of ChatGPT: a memory feature for enhanced usability
OpenAI has announced a new feature for its chatbot: ChatGPT Memory. Here’s everything you need to know about the upcoming changes to the AI.
Forgive me father, for I have sinned
I must confess. My last blog post was not actually written by me. It was AI content. Did it work?
Can (or will) AI Replace Copywriters?
Many are worried about how artificial intelligence (AI) is going to decimate ther industry. What does the future look like for copywriters?