Digital Marketing Blog

Podcasts have become popular in recent years and can be a lucrative marketing tool for many. We take a look at how to optimise podcasts for search engines.

In this week’s My Five we look at Twitter’s newest features, reflect on 10 years of Panda, and we’re all looking forward to a trip to the pub.

From your brand guidelines and USPs, to audience personas and keyword research, here’s what you should be including in your content briefs.

In this week’s My Five, the Aussie tech giants war rages on (Google backs down, Facebook doesn’t) meanwhile Trustpilot leads the battle against fake reviews.

Google’s search engine results page (SERPs) have changed a lot over the years. As of 2021, these are the main Google organic SERPs you’re likely to see, and why.

A light hearted My Five this week exploring the funnier side of the internet. Technology fails and unbridled joy. The perfect tonic for these troubled times.

People Also Ask is an important part of Google SERPs. We take a look at how companies can use People Also Ask to monitor their reputation.

Bing’s making moves down under, Google Ads are changing, and a Lancashire farmer is kidding around on Zoom – all in this week’s My Five.

Yesterday was officially groundhog day. Are we finally out of the rut and are there justifiable grounds for optimism in 2021?

Twitter takes a stance against misinformation, GameStop sees a resurgence and a panda makes a new chilly friend – all in this week’s My Five!

As Wikipedia turns 20, we take a look at what SEOs can learn from the online encyclopaedia when it comes to internal linking, from structure, to anchor text.

Privacy squabbles continue, Google flexes its power, and the internet falls in love with a pair of recycled mittens in this week’s My Five.