Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Happy Birthday Internet: How online marketing has evolved

    The Internet has changed a lot over the years, and while online marketing may have become more sophisticated, many of the principles remain the same.

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  • Building an effective, thorough (but not boring) FAQ page

    A good FAQ page can help brands achieve their goals. Check out these top tips for making sure your FAQ page leaves no questions unanswered.

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  • My Five #197

    An Olympic count down features in this week’s My Five, plus: Meet Google’s all-new video calling and social media’s latest challange.

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  • Taking a digital detox; my experience so far

    Ofcom research prompts my ‘switch off’ season and the surprising finds from halfway through my digital detox experiment.

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  • Elevenses roundup; reporting for success

    In this “Elevenses” episode, Googlers Stephen and Richard reveal how utilising audience behaviour information identifies opportunities for targeting returning visitors to maximise conversions, with a few handy reports.

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  • My Five #196

    International Cat Day, the Olympics and the sad demise of a worm named William, read all about it in this week’s MyFive

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  • Instagram vs Snapchat: What’s the story?

    Instagram Stories and Snapchat have a lot in common, but this does not mean they are the same.

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  • Expanded text ads; my experiences so far

    Google’s expanded text ads have arrived. Are you using them? What are your thoughts/experiences so far? Read on to find out mine…

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  • My Five #195

    Copycats, cats that are hard to spot, dead cats, dyed dogs, and two things about cows. It’s all in this week’s unintentionally animal-themed MyFive

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  • Taking a digital detox; why I’ve chosen to ‘switch off’ this summer

    Ofcom research highlights desire for digital detoxing with under-25s the most likely to unplug

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  • Social Media Strategy

    By adopting an effective social media strategy, any brand has the potential to grow their audience and gain ground against their competition.

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  • My Five #194

    Creativity, colour and wonder in this week’s My Five: A look at a few of the goings on form the last seven days-or-so.

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