Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • IAB Reports a 17% Rise in Ad Spend in 2008

    Overall online ad spend had risen by 17% to £3.35 billion in 2008 according to Interactive Advertising Bureau (IAB) & PricewaterhouseCoopers.

    |

  • Google Insights is improved

    What’s new for the “new and improved” Google Insights? Using the greater search options and helpful search categories to discover more.

    |

  • New Google Adwords Interface

    Google AdWords’ new interface makes altering bids, changing settings, seeing trends and comparing the keyword performance that much easier.

    |

  • Browser Media returns from Digital Summit

    New Media isn’t new anymore, but the energy at Econsultancy’s digital ski trip shows there is PLENTY of enthusiasm for digital marketing.

    |

  • Google tweaks its SERPS

    Google SERPs: Updates to Related Searches and Enriched Snippets are now longer for long tailed searches. Better context and user experience.

    |

  • Is Social Media taking over our lives?

    Facebook is taking the world by storm and Twitter is growing in popularity. But are social networking sites actually bad for your health?

    |

  • Parklet demonstrates how to link bait

    Why is Park Let’s new parking space price guide tool such a fantastic piece of interactive content? Online marketing & SEO benefits galore!

    |

  • Canonical Link Element

    Avoid the perils of duplicate content with our guide to Google’s canonical link element. Yahoo!, Microsoft and Ask will love it too.

    |

  • Web analytics on your mobile

    Should you be checking your Google Analytics profile on your mobile? Well, now you can with the Analytics App for iPhone. SEO on the go.

    |

  • Google launches the Conversion Room

    Google’s Conversion Room for tips on tracking and improving conversions online. Stop worrying about visitor numbers – measure what matters.

    |

  • Is it possible to force Google to change its mind?

    HELP WANTED. Can we force Google to change its mind? Browser Media are running a PPC experiment around a supposedly unpopular search term.

    |

  • Where there is chaos, there is opportunity

    This is why Browser Media loves Digital Marketing. Using SEO, PPC and CRO, your website will vastly improve your business’ performance! Win!

    |