Digital Marketing Blog

An Olympic count down features in this week’s My Five, plus: Meet Google’s all-new video calling and social media’s latest challange.

Ofcom research prompts my ‘switch off’ season and the surprising finds from halfway through my digital detox experiment.

In this “Elevenses” episode, Googlers Stephen and Richard reveal how utilising audience behaviour information identifies opportunities for targeting returning visitors to maximise conversions, with a few handy reports.

International Cat Day, the Olympics and the sad demise of a worm named William, read all about it in this week’s MyFive

Instagram Stories and Snapchat have a lot in common, but this does not mean they are the same.

Google’s expanded text ads have arrived. Are you using them? What are your thoughts/experiences so far? Read on to find out mine…

Copycats, cats that are hard to spot, dead cats, dyed dogs, and two things about cows. It’s all in this week’s unintentionally animal-themed MyFive

Ofcom research highlights desire for digital detoxing with under-25s the most likely to unplug

By adopting an effective social media strategy, any brand has the potential to grow their audience and gain ground against their competition.

Creativity, colour and wonder in this week’s My Five: A look at a few of the goings on form the last seven days-or-so.

School’s out for summer, so parents are looking for activities for the kids. How do businesses successfully market to kids as well as reach parents?

Here’s my guide to dynamic remarketing – what it is, how it works and how you go about setting up a campaign in Google AdWords.