Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
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Top 10 AdWords Tools and Features
When it comes to setting up and managing PPC campaigns within Google AdWords there are now lots of different tools and features to help make the process easier
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Why does Google love Wikipedia so much?
A recent study suggests that Wikipedia ranks on page one for 99% of searches. A worthy achievement?
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The increasing importance of mobile Internet for retailers
Research produced by On Device shows that a staggering 60% of respondents have used mobile Internet whilst in stores, whilst 78% would use free wi-fi in stores if offered to them.
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2.3 billion visits to search engines in January 2012
UK Internet users made 2.3 billion visits to search engines in January 2012
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Get ready, Facebook Ads are going mobile
Facebook is set to roll out ads in its mobile applictions – what will this mean for the user?
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What do we have to do to get you to speak to us?!
Google Analytics Top Conversion Paths report – what does it tell us and why doesn’t anybody want to speak to us?! We don’t bite…
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Online Ad Spending to grow by over 23% in 2012
It’s been revealed in a report carried out by eMarketer that ad spend in the US will surpass that spent on print advertising in 2012.
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Google’s new page layout algorithm
Last week google announced its newest algorithmic tweak; a page layout algorithm improvement that looks at the amount of ad space above-the-fold.
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One privacy policy to rule them all as Google consolidates data
From the 1st March Google will combine information that (signed-in) users provide in one service with information from other Google services.
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Google testing offer extensions in beta
Google is testing ‘offer extensions’ – a feature that allows advertisers to place a link within their ads directing users straight to offer information.
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Video being uploaded to YouTube at a rate of one hour per second
YouTube users are now uploading video content to the site at a rate of one hour of video per second!
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Google AdWord’s Automated Rules
Earlier last week Google announced that it has increased the amount of automated rules you are allowed, from 10 to 100.
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