Digital Marketing Blog

With a $100 million budget, the Barbie marketing campaign was always going to be a big one. Here are some of my highlights from the Barbie movie marketing.

Google Ads Performance Max campaigns can work well. But they’re still far from perfect. Here’s why.

Are you searching for a digital marketing job in Essex? Get your marketing career off to a flying start by joining our friendly team.

Find out all about the new brand and broad settings that will soon be available to all. Also, about what Google is calling its “power-pairing”, when to use it and when not to.

In yet another genius move, Elon Musk has decided to rebrand Twitter to ‘X’, apparently on a whim. What could possibly go wrong?

Google has shared some guidance to help increase customer trust in your business. Here’s a rundown of the tips, and why customer trust is crucial.

What is Threads, the new social app from Meta? Could it result in the death of Twitter once and for all?

Copy guidelines don’t have to be painful. Here’s how to put together a document that’s useful and make sure it gets used.

A guide to finding the right marketing agency for your business, from the right marketing agency for your business.

AI is hyped as being the future of the internet. Here’s why I feel that’s a very, very bad thing.

Lookup tables can make it really easy to to track lots of different forms on your website and pass helpful names to GA4.

What is Apple’s Vision Pro, and should brands and marketers be paying attention to its rollout?