Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • My Five #470

    There’s now a plastic tennis court in the Aussie ocean and Facebook’s in trouble, but Cuthbert is finally free! Read all about it in this week’s My Five.

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  • 7 ways to measure the quality of your outreach targets

    From domain authority to spam score, we’ve shared seven factors for establishing the quality of the domains you’re looking to gain coverage or links from.

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  • My Five #469

    Do you know your Flock from your FLoC? We explore everything you need to know in this week’s My Five.

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  • What are LinkedIn Career Pages and what is LinkedIn Life?

    Finding a way to stand out on social media can be beneficial when recruiting new employees. LinkedIn Career Pages and LinkedIn Life help you do exactly that.

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  • Google ditches FLoC in favour of its new Topics API

    Google has announced that it has given up on its FLoC tracking technology, in favour of a new interest-based targeting API named Topics. Read all about it here.

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  • My Five #468

    Good news from Google Search Console saves this week’s My Five from being fairly ragey against all sorts of machines.

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  • Case study examples for marketing

    Think you know what case studies are? Think again. Here’s a handy guide that explains some of the different types.

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  • Tracking conversions from Facebook ads – things you need to know

    Are you scratching your head, trying to work out why Facebook ad conversions don’t match up in Ads Manager and Google Analytics? Here are some reasons why…

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  • My Five #467

    The first My Five of the year feels very much a sign of what’s to come… ‘woke’ filters, more Tiktok, and energy companies screwing us over. Enjoy.

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  • Increasing LinkedIn engagement – Best practice posting guide

    It can be frustrating when you post some great content or exciting news on LinkedIn, only to see it fall flat. Find out what you can do to try and fix it.

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  • My Five #466

    In this week’s My Five we take a look back and a look forward with some of the best 2021 roundups and guides for 2022 that have been released this week.

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  • 2021 : A Year In Search

    2021 will probably not go down as a great vintage. What does Google search data tell us about the state of the world this year?

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