Digital Marketing Blog

A strapline can make or break customers’ perceptions of brands. We take a look at some of the most recognisable straplines, for both good and bad reasons.

A bit of a political My Five this week. Some soul searching on the ‘truth’ and reflection about the virtualisation of our future, plus a legendary tweet from a footballer.

How has social media evolved over the past year and what does the future look like? Meltwater’s 2022 State of Social Media report answers exactly that.

Later this month some changes are coming to Google Ads ad extensions. Read on to find out all about them.

Page Experience updates, new Facebook features, Trump’s return to social media, and the beautiful English weather – all in this week’s My Five.

Google has released another campaign type, called Performance Max. Read all about it here and find out if/how you could be using them.

Guild, has launched The Periodic Table of Community Strategy©, a graphic displaying the fundamental elements of community strategy.

In today’s My Five, Zuckerberg wants to make employees his ‘Metamates’, Coinbase takes a punt on a Superbowl ad, and beauty influencers lube up.

Absolutely! But you can update them when the content is refreshed. We explore the importance of including date stamps on your blog posts.

All you need to know about Google’s responsive search ads before expanded text ads become obselete this June.

Core Web Vitals get serious, users opinions on brands on Twitter, and do impressions equal search volume? We look at all that and more in this week’s My Five.

Geek alert! The new URL inspection API is a welcome new addition to the already excellent Google Search Console.