Digital Marketing Blog

Whether you’re hosting, exhibiting, or attending, there are significant costs associated with events and conferences, so it’s crucial that you develop a marketing strategy that maximises your return on investment.

Does the rise of AI spell the end for SEO? 8 examples of how AI is shaping SEO. What does this mean for the digital marketer?

The Cision State of the Media Report has revealed what journalists want from communications professionals in 2023. We look into some of the key findings.

Changes are coming to Google Merchant Center, in the form of Google Merchant Center Next. Check out all you need to know about the new product right here.

This week, at Google Marketing Live, some of the new AI-powered features that will soon be available in Google Ads were unveiled.

17 tips for getting your award entries shortlisted, from checking out previous winners to making use of your supporting materials.

There are times when my blossoming love affair with GA4 takes a knock. Five things that I hate about GA4 and how to get around them.

AI is not going away and now Meta has launched some new AI tools to help its advertisers. Find out all you need to know here.

Google’s Search Generative Experience is bringing new AI features to Search. Here is a rundown of what we know so far.

Believe it or not, product press releases aren’t always top of a journalist’s wish list. Here’s how to make them more interesting.

From copywriting to social media and branding, here are some handy AI tools that can assist various aspects of your marketing task load.

What does ChatGPT tell us about King Charles and artificial intelligence?