Digital Marketing Blog

What is the Google Ads data-driven attribution model, how does it work, and should you make the switch?

Following on from Ahrefs recent research into Google Search Console hiding data, we analysed whether this has impacted our clients’ sites.

An introduction to Browser Media’s new Junior Account Executive, with insight from the team regarding their favourite aspects of digital marketing.

Mixpanel is not a replacement for Google Analytics, but instead, an additional tool for your analytics arsenal.

Has your site got gremlins in the system and other nasties? We take a look at the dangers of simply stopping your SEO activity.

Site Search data can help inform everything from decisions on navigation and site structure, to keyword research, and content ideas.

Social media is a crucial part of any marketing strategy, however, it’s vital to track its success. Here are the key social media metrics you should be tracking.

A good quote can really help elevate a press release. But what is a ‘good’ quote? Six quick tips to help you supercharge your press release.

It has been announced that Microsoft and Netflix are joining forces. Here we discuss what that means for both Netflix and Microsoft users.

To bid on brand terms or not to bid, that is the question. Here we explore both sides of the paid search debate.

The Brits are obsessed with the weather. I am obsessed with data visualisation. I explore how these two worlds can collide and why heatmaps cannot always be trusted.

Updating, optimising or reformatting your content for a different goal, audience or channel can extend the life of your copy, as well as help underperforming content shine.