Delving into the world of digital marketing

An introduction to Browser Media’s new Junior Account Executive, with insight from the team regarding their favourite aspects of digital marketing.

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Change: an act or process in which something becomes different.

Changes in life can be unpredictable and often unavoidable, but some changes are planned and calculated in order to develop and improve something. In this instance, the ‘something’ is me!

Hi, I’m Rosey: Browser Media’s new Junior Account Executive. Moving into digital marketing is a huge jump from my previous line of work, but this change has opened up so many new opportunities for both my personal and professional progression.

Prior to starting with Browser Media, I had completed some online courses and certifications to gain a basic understanding of digital marketing, but learning something on paper is nothing in comparison to utilising the knowledge in the real world. In these first few weeks, I’ve been exploring many different aspects of the marketing world; it feels as though there is so much to learn, but is there a better way of learning than by doing? I don’t think so.

Starting a new job can be a nerve-racking experience, especially for those who don’t particularly like big changes in their lives (me!). With this being just my third week working within the company, I’m still adjusting to new people, concepts and procedures. I’ve been very lucky to have received such a warm welcome from all of the staff at Browser Media, with every individual having a wealth of expertise within the sector that I can’t wait to explore!

If you keep up to date with Browser Media’s blog posts, you’ll know the team shares a lot of information and advice about marketing processes. The team has an extensive knowledge base and each individual has been curating and perfecting their marketing strategies for years. Although you may have read many of their opinions in previous blog posts, I thought it would be interesting to ask each member of the team what their favourite aspect of the sector is. Digital marketing falls under a wide umbrella, with each day in the office encompassing a different task for a different client sector. It really keeps you on your toes.

For me, a complete newbie, I’ve definitely been enjoying the content writing aspect the most so far. This could be my inner child (who loved creative writing) getting excited at the opportunity to write again, finding familiarity and comfort within the writing process. The research aspect has also piqued my interest as I have a deep passion and desire to learn. In the past three weeks, I’ve conducted research into some niche areas for clients, which has highlighted just how broad my knowledge base will become over the course of my career. Besides, who doesn’t love some pub quiz-style facts? Throughout my life, my dad and I have enjoyed sharing random and seemingly pointless knowledge with each other (he is the king of pointless facts and loves for everybody to know it). Here are some of my favourites:

  • The ‘Hawaiian’ pizza was created by a Greek-Canadian man.
  • Rhubarb can grow so fast that you can physically hear it grow.
  • The number of unique ways you can shuffle a pack of cards is larger than the number of atoms currently making up Earth (5252).

Here’s what the rest of the Browser Media team has to say regarding their favourite aspect of digital marketing:

Joe Friedlein, Founder & Managing Director“I think my angle would be the accountability of digital marketing. I love the fact that you can measure, in detail, activity on a website and you can watch (in real-time) the effects of a successful marketing campaign. Digital is pretty unique in that respect. It is good to see the direct effect of what you do.”

Ali Cort, Client Services Director“Storytelling via great content, owned or earned.”

Vic Spall, Account Director“The clients I manage have services spanning across SEO, PPC, social, email, analytics, and website management, so every day in the office is different for me. One day I’m doing an in-depth content audit, another I’m fixing technical issues, and the next day I’m setting up and running experiments in Google Ads. I can’t think of many jobs where the tasks you perform change day to day, but the variety is what keeps me interested and pushes me to learn new things.”

Kerry Sheahan, Senior Account Manager“I love outreach, particularly looking around to see what’s already been written about, how we could add something new, then pitching an idea to an editor or journalist and getting that ‘yes’ (I think it’s the ‘yes’ I like most!). There’s a challenge in chasing the opportunities that tick both the PR and SEO box, so I think there’s an element of the thrill of the chase about it, but I’ve also always been interested in being on the other side of things – e.g. being the editor or journalist, so it’s like a step into that world without giving up marketing.”

Will Greenwood, Account Manager “For me, it would be the creative side and having to think outside of the box to make a campaign stand out, that’s the part I enjoy the most. Also, being able to see a campaign from start to finish, the planning, application and then being able to see analytics to see the results at the end.”

Ashleigh Davison, Head of Biddable Media“My favourite aspect of paid marketing is that it’s always changing so there’s always something new to learn. Whether it be a new platform, campaign/ad type, bid strategy etc, there’s always something new to learn and experiment with.”

I think it’s really interesting how each member of the team has a different opinion on why they love digital marketing. Even though some of us have highlighted similar points, it seems that everybody has a unique way of finding satisfaction within their work, whether that’s through writing a strong piece of content, or watching a campaign come together, yielding positive results.

I’m very excited to see what my future in marketing holds.

Watch this space!

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