Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • My Five #452

    Social media updates and dogs, it’s what My Fives are for! This week Twitter launches Communities, Facebook partners with Ray Ban, and some furry friends meet the bin man.

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  • Filling the third party cookie gap

    Third party cookies are in the process of being phased out, so what can marketers do now to plug the gap?

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  • My Five #451

    Most good things must come to an end… Expanded Text Ads, LinkedIn Stories, but not the public ridiculing of Matt Hancock, which remains strong. All in this week’s My Five.

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  • How to Calculate Engagement Rate

    Analysing social media performance can be a tough task for marketers. Here we explain everything you need to know about calculating engagement rate.

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  • My Five #450

    A stat attack, A.I., content fatigue, cookies, cinnamon and milk are all on the menu in this week’s My Five. Feast your eyes.

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  • 5 image optimisation tips for SEO

    As well as the additional ranking opportunities that come from well optimised images, they also impact UX and page load times. Here are five areas to focus on.

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  • My Five #449

    In this week’s My Five, Twitter tests the truth, TikTok stars reveal how much moolah they are raking in, and we appreciate some cool cats.

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  • Surely not? Are we really talking about Christmas already?

    It has been a crazy year. In most cases, not for the right reasons. What does Christmas 2021 hold in store for online retail?

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  • My Five #448

    Tweets, chirps, and owls… this week’s My Five is an avian-heavy one, and it’s an absolute hoot!

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  • Broad match modified keywords in Google Ads are gone

    It’s no longer possible to add new Broad Match Modified keywords to Google Ads accounts. So what are our options?

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  • My Five #447

    In a social media heavy My Five, we take a look at new features from YouTube and WhatsApp as well as additional insights from Twitter and Instagram.

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  • 6 factors that might affect your search traffic – that aren’t digital

    When analysing search traffic it can be easy to get caught up in all the online factors that might be impacting traffic. We take a look at six non-digital reasons your search traffic might be down.

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