Digital Marketing Blog

There are times when my blossoming love affair with GA4 takes a knock. Five things that I hate about GA4 and how to get around them.

AI is not going away and now Meta has launched some new AI tools to help its advertisers. Find out all you need to know here.

Google’s Search Generative Experience is bringing new AI features to Search. Here is a rundown of what we know so far.

Believe it or not, product press releases aren’t always top of a journalist’s wish list. Here’s how to make them more interesting.

From copywriting to social media and branding, here are some handy AI tools that can assist various aspects of your marketing task load.

What does ChatGPT tell us about King Charles and artificial intelligence?

Passionate about your brand but limited on budget and resources? Take some inspiration from the DIY punk scene.

Find out all you need to know about Google Ads Discovery campaigns, including what they are, how to set them up and information on the latest features.

Google is set to offer advertisers AI tools to ‘remix’ content in their ad campaigns. Should you be worried?

Attribution is very important in Google Ads, but it will soon remove several of its attribution options. Read on to find out if it’ll affect you.

Social media can be a powerful marketing tool when used efficiently. Here are some tips and statistics to help you streamline your social media strategy.

If Carlsberg did offices… What have we been up to since our office move?