Digital Marketing Blog

Google is testing a new call-to-action within its free product listings, allowing buyers to start the checkout process on the merchant’s website, with the click of a button. But what does this mean for merchants?

I take a look at when to follow up, when not to follow up, and how to make your email feel less like a chase.

What does the Reuters Institute’s annual report tell us about the relationship between the public, news outlets and social media platforms?

Reddit Ads has launched two new products, that should make their advertising platform a lot more cost-effective for advertisers. Find out what they are here.

You may have heard of index bloat posing a concern for SEO. Google has spoken out on the issue.

Are guest posts dead? They are if you call them guest posts. Here’s my advice for getting a better response to your article pitches.

Whether you’re hosting, exhibiting, or attending, there are significant costs associated with events and conferences, so it’s crucial that you develop a marketing strategy that maximises your return on investment.

Does the rise of AI spell the end for SEO? 8 examples of how AI is shaping SEO. What does this mean for the digital marketer?

The Cision State of the Media Report has revealed what journalists want from communications professionals in 2023. We look into some of the key findings.

Changes are coming to Google Merchant Center, in the form of Google Merchant Center Next. Check out all you need to know about the new product right here.

This week, at Google Marketing Live, some of the new AI-powered features that will soon be available in Google Ads were unveiled.

17 tips for getting your award entries shortlisted, from checking out previous winners to making use of your supporting materials.