Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • My Five #241

    Artificial intelligence, a lack of intelligence, an intelligent young man, a huge fine and crack cocaine – it must be MyFive time.

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  • Artificial intelligence and email marketing

    The Digital Brew : Episode 5. We chat to Parry Malm about what artificial intelligence really means and how it can be used to turbo charge your email marketing.

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  • The three Cs of AdWords – create, complement, capture

    This week, Google went back to basics in its bi-weekly Elevenses stream, covering three important components that make great ad groups.

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  • What is Semantics and how does it affect SEO?

    Crafting content with semantics in mind is integral to SEO strategy success. If you’re not already writing your copy like this, now is the time to start!

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  • My Five #240

    We’ve had a heatwave this week, and there are plenty of hot topics in our My Five too. Whatsapp is on the rise, Google gets recruiting, and dogs get to work.

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  • Mobile-first Indexing: what, why, when?

    Mobile-first is coming, is your site ready?

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  • WhaleSlide versus Google – privacy and philanthropy

    Google may sit pretty in its search engine top spot, but in this review series I look at some of the smaller startups that take a different approach to search.

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  • My Five #239

    It’s that time of the week again…it’s My Five time! This week’s celebrates the 30th birthday of the GIF, a very unusual husky, an obese monkey and some political “news”.

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  • Keeping your brand safe on social media

    If it’s not used correctly social media can really damage a brand’s reputation. These are our top tips for staying safe when using social media.

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  • The Digital Brute : The dangers of automated transcriptions on YouTube

    An amusing collection of automated subtitle errors from the fourth episode of The Digital Brew. What does this tell us about automated language recognition?

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  • Why Heat Maps are Smokin’ Hot

    Heat maps are useful in conversion rate optimisation, but can be misinterpreted. Mouse-tracking, click, and scroll maps have their merits but present questions not answers.

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  • What is realtime data all about?

    The Digital Brew : Episode 4. We chat to Matt O’Riordan about what realtime data delivery means and the challenges / complexities that the demand for speed creates.

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