Digital Marketing Blog

A ridiculous example of thoughtless customer service, a badly executed social media stunt, and a dash of conspiracy-theory-spreading in this week’s digital marketing run down.

As Instagram expands its trial of hidden Likes, we take a look at how the update could affect businesses and their social media marketing strategy.

Search is no longer all about Google and a hare-less rabbit is rising to fame on Instagram – it’s time for this week’s My Five!

Spice up your blog by injecting some variety into your content to reach a wider audience and keep them coming back for more.

In this week’s corker of a My Five, Trump’s in Asia, women are moving mountains in the sports world, and Alexa graduates from medical school.

They say that any publicity is good publicity, we take a look at The North Face’s recent Wikipedia stunt to see if this still holds true.

Book review number three takes a look at Hannah Fry’s latest book, Hello World, which covers the world of algorithms and how they affect modern society.

How to encourage conversions? How to get users to buy, sign up or submit? Read on for testing a call to action, and designing CTAs.

Copy writing robots are set to take over in this week’s My Five, whilst brands are painting the town rainbow for Pride.

Following a lengthy beta-testing phase, all objectives are now available in LinkedIn Ads. So, which objective should you choose to get the best results?

Avoid making a faux pas when managing your organisation’s social media with these seven top tips for nailing hashtags.

Google continues to update its tools around mobile, with Yoast SEO following suit. And are smartphones changing our skulls?