Digital Marketing Blog

With attention spans growing shorter and competition fiercer, understanding how to make your content stand out is crucial for success.

Make the most of Black Friday with these marketing ideas.

Has LinkedIn completely lost its way? A bit of a character assassination of LinkedIn today, but one that may resonate with many old timers like me.

Should you employ a team or outsource your marketing activity?

What does it take to be a successful marketer in 2024 and beyond? A reflection on the skills that I believe you need to have in your tool box to excel in marketing.

Find out how to use politics to advance your PR strategy with our seven tips aimed at organisations that don’t usually engage in this sort of activity.

Whether it’s an interview, press conference, or a sudden crisis, being media trained for all eventualities is essential for anyone publicly representing their brand.

What do the latest updates to YouTube mean for brands, creators, and users?

Algorithm updates are usually accompanied by mild hysteria amongst the SEO community. Why do I think that it is typically a storm in a tea cup?

Five times emojis are and aren’t appropriate.

What types of case studies should you consider for your website and what’s the difference between them?

Things are looking bleak on the local news front, but here are five alternatives.