Digital Marketing Blog

A compelling headline is key to creating interest in a story and enticing readers to click and engage. But how do you make your news stand out from the crowd?

April Fools Day can be an opportunity for brands to have harmless fun with their customers, but unfortunately, it doesn’t always end well for the business.

Ever wondered how to use QR codes for marketing? Read on to find out when and how to deploy QR codes successfully for marketing campaigns.

Advertisers need to watch out for Meta’s Advantage+ Shopping updates, to ensure they are utilising all its assets and keeping up with the competition.

How well-planned and executed PR stunts can boost coverage and awareness

Should you be worried about a Google Core Algorithm update? What do we know about the March 2024 update?

Spoiler alert: you can have more than one.

Salsify’s latest research looks into the consumer buying journey, highlighting trends for brands to leverage in their 2024 e-commerce strategies.

What is Google’s core update in March 2023 and how does it affect SEO?

How to engage with your audience and grow your brand.

New transparency is coming around Search Partners and the option to exclude placements for Performance Max campaigns.

Are you seeing a lot of ‘Other’ search term data in your Google Ads campaigns? Here’s why, and what (to an extent) you can do about it.