Study from Google / comScore reveals that only 10% of first visits to travel websites result in sale. 38% of sales take place four weeks after the initial visit. Search engines are being used in more sophisticated ways to find travel related web content.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
Open-source search engine launches
Wikia search launches in alpha to a rapturous lack of applause. Only time will tell if the human edited search results will help improve the quality of the search results, but Google can rest easy for the immediate future.
Google gets approval for DoubleClick deal
The Federal Trade Commission approves the Google acquisition of DoubleClick in the US. Approval is still required in the EU, but does this decision clear the way for the search engine giant to continue its march towards total domination of online marketing?
Google uses human power for its search results
Google reveals a little more about how it uses human review panels to assess the quality of its search results. Not new news as such but some interest comments from Google’s Director of Research, Peter Norvig
Google develops online encyclopedia
Google introduces the knol – a unit of knowledge – and launches challenge to wikipedia. Google the content indexer becomes Google the content provider.
Click fraud rate reaches 16.2% in Q3 – ClickForensics
ClickForensics research shows that ppc click fraud rates hit 16.2% in Q3 in 2007. What does this mean for the industry and why are the rates so high?
Google talks about future ad plans
What is next for Google? Will it dominate offline as well as online advertising?
Google removes malware sites from search results
Google removes approximately 40,000 malware sites from its search results. Good news for the average web user.
Google experiments with Digg-style voting on search results
Google tests voting in Google Labs. How will this impact on search engine rankings in the future?
‘I’m feeling lucky’ button costs Google $110m a year
Are you feeling lucky punk? Google takes the hit with its random lottery button.
Google’s search market share increases
Google increases its market share in the US. As the search engine giant increases its grip on search engine marketing, what can Yahoo, MSN and the remaining competition do?
Small businesses not investing in search
An interesting survey finds that business in the UK are reluctant to invest in search engine marketing, despite the fact that 76% of those that do see positive results on sales.