Case against Google is dismissed as judge throws out Kinderstart.com’s arguments.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
Google tests new online ad system
Google announces new pay per action ad model. Is this a signal of a move towards affiliate marketing?
Brand search terms
Are brand search terms the real key to search engine marketing success or should you focus your SEO / PPC on non branded keywords?
Duplicate content penalties
Is duplicate content really an issue for websites? Will search engines penalise sites with duplicate content?
Organic v. Paid Search
An interesting review of the balance between organic and paid search. What balance should you strike?
Piper Jaffray on the future of the search industry
An interesting report into the future of the search engine industry. What does the future hold for search engine marketing?
The truth about click fraud?
Google announces figures on the rate of undetected click fraud.
Search Engine Statistics
A review of the latest search engine statistics showing Google’s continued dominance.
Quality score platforms have higher click through rates
An interesting study into how a quality score ppc platform can have positive effects on the user experience and thererefore the click through rates. How initial results from Yahoo!’s Panama platform demonstrate this effect.
How do people actually use search engines?
An interesting report in how people actually use search engines. What do they look at and what do they click on? Is there a different between information seekers and those ready to buy?
Google Adwords Quality Score Revealed
Google announces that it will show quality scores against keywords in AdWords campaigns – what are the objectives of the quality score?
Does Bid Management Software Work?
Nope. Well, we believe that effective PPC management today comes from real insight and that it will always outperform automated software.