Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • My Five #357

    We’re looking after the planet and all its creatures in this week’s My Five, with some social media highlights from the past few days.

    |

  • Instagram creator accounts: The perfect tools for social media influencers

    We take a look at the new Instagram account specifically aimed at influencers, and what differentiates it from a business account.

    |

  • My Five #356

    It’s a My Five full of fakery this week – including robo-dogs, AI generated headshots, and a satirical WhatsApp chat between the world leaders.

    |

  • How to write better blog posts: a step-by-step guide

    A concise but informative overview of how you can write better blog content, and how to optimise your posts for an online audience.

    |

  • My Five #355

    A bad week for journalism and ad targeting but a good week for Twitter and TikTok, plus some amazing pictures of dogs in bags. It is My Five time.

    |

  • We say bye-bye to Google Ads’ average position

    What does Google’s decision to remove the average position column in Google Ads mean for advertisers?

    |

  • Are Instagram posts getting longer?

    Long-form Instagram captions seem to be a growing craze amongst high profile users. We unpick the possible reasons behind this new phenomenon.

    |

  • How to Make a Lookalike Audience in Ads Manager

    Guest writer, Ilan Nass, talks us through duplicating a Facebook audience and how this can enhance your social media marketing.

    |

  • My Five #354

    Marketing wins, and marketing fails, but also a shake up to search that’s got SEOs’ tongues wagging. It’s all in this week’s digital marketing run down.

    |

  • Google’s nofollow attribute just got a big update: Here’s what it means for you

    We examine Google’s recent update to nofollow links, and how this could affect your SEO strategy.

    |

  • Top tips and tools you need for using social media visuals

    Guest writer, Ronita Mohan, explores how using visuals in your social media marketing can drastically increase engagement rates and raise brand awareness.

    |

  • My Five #353

    In this week’s My Five, we ask questions such as ‘… could that really be the Loch Ness Monster?’ and ‘…how far would you go to be an influencer?’

    |