Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Google announces two new ad features but are they any good?

    Google has announced a couple of new features in Google Ads but are they actually useful? Read my thoughts on the new keyword research refinement tool and conversion explanations.

    |

  • My Five #390

    Cor, that time again, is it? It’s a fib-heavy My Five this Friday. But don’t worry – the internet is here to fight it. Go internet!

    |

  • Why Google sometimes rewrites your meta descriptions

    Google not pulling your meta description into SERPs? Fed up of your beautifully crafted copy being ignored? Don’t take it personally…

    |

  • My Five #389

    Google highlights key consumer trends during COVID-19, Facebook and Instagram reveal new features, and a cat with some serious tekkers all in this week’s My Five.

    |

  • Setting up LinkedIn Conversation Ads

    Ooh, LinkedIn has launched ‘Conversation Ads’. But what the heck are they, and how do you go about using them?

    |

  • My Five #388

    Political face palms, LinkedIn polls, negative SEO, fake news and canine conference calls all feature in a summary of what caught my eye in this week’s online travels.

    |

  • The three latest updates to Google Shopping and Hotel Ads

    Free Google shopping listings, a new “curbside pickup” feature and new bidding strategy for Hotel ads. Find out all about these new updates here.

    |

  • My Five #387

    It’s an almost coronavirus free My Five this week as we look at the new Google algorithm update, Bud brings back a classic ad, and CashNetUSA ask what kids keep in their pockets?

    |

  • Why micro influencers are the future of influencer marketing

    Gone are the days of working with the biggest influencers around. We take a look at why micro influencers are the future of influencer marketing.

    |

  • My Five #386

    Yet another Corona heavy news week including new games, both good and bad, apps, superheroes and a guy caught on TV with his pants down.

    |

  • Meaningful customer interactions are more important than ever

    Amid COVID-19 lockdown, digital must replace human interaction. Brands should reach out to their customers in meaningful and relevant ways to resonate.

    |

  • My Five #385

    Time for another coronavirus-heavy My Five, where Google gets generous, bots replace humans on Zoom calls, and idiots burn down mobile phone masts.

    |