Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
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The EU Digital Omnibus and cookie consent: what digital marketers need to know
Will we finally see the death of the cookie policy? Or are things about to get even more complex when it comes to tracking marketing data?
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Does AI mean a race to the bottom?
An example of how frustratingly useless automated drivel can be.
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Spotify Wrapped: a marketing campaign that wins every year
How Spotify leverages user data to create an annual viral campaign.
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10 signs you work in SEO
Is checking SERP rankings for keywords you don’t even target your idea of fun?
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Why is cheap and fast a risk?
AI may promise the world, but what are the potential risks to your brand in the long run?
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Should Google’s new voice search update impact search optimisation?
And if so, what steps should you take?
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Why does it feel like we’ve gone back 15 years in SEO?
Why does the obsession with AI-fuelled quick wins remind me of the old days of SEO?
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